At Dead Serious, your privacy and trust are of the utmost importance. We are committed to protecting your personal information and ensuring a safe, respectful, and transparent experience when using our website, accessing member resources, or submitting a claim.

This Privacy Policy explains how we collect, use, and protect your information.

Privacy Policy

Effective Date: 05/15/2025

Information We Collect

We collect personal data when you:
• Sign up for a membership
• Submit a claim (for printing services, grief counseling, or payout)
• Contact us directly
• Use our website (via cookies or analytics tools)

This may include:
• Name
• Email address
• Mailing or billing address (when relevant)
• Payment method (for memberships only; handled securely via third-party processors)
• IP address and browser/device info (via analytics)

How We Use Your Information

We use your data to:
• Manage and verify membership status
• Process and respond to claim submissions
• Provide support and respond to inquiries
• Send important service updates or optional newsletter communications
• Improve our website and community experience

We do not sell or rent your personal information to third parties.

Third-Party Services

We use trusted third-party services to support our platform and process membership payments. These may include:
• Payment processors
• Email platforms
• Website analytics tools

These providers only receive the information necessary to perform their services and are bound by confidentiality and security obligations.

Your Rights

You have the right to:
• Access or update your personal information
• Request that we delete your data (where legally and operationally feasible)
• Withdraw consent to receive marketing emails at any time

Please contact us at support@deadserious.living to make a request.

Cookies & Tracking Technologies

We use cookies and similar technologies to:
• Understand how visitors use the site
• Enhance your user experience
• Offer relevant content and improve platform functionality

You may manage or disable cookies through your browser settings. See our Cookie Policy for full details.

Data Security

We take data protection seriously and use industry-standard methods to keep your information secure. However, no online platform is completely immune from risk, and we encourage users to take care when sharing sensitive information.

Children’s Privacy

Our services are not intended for individuals under the age of 21. We do not knowingly collect personal information from anyone under 21 years old. Individuals must be at least 21 years of age to create an account, access the membership portal, or interact with the platform directly.

However, paid members may include their minor children as part of their subscription group for coverage purposes. While these minors are not granted access to the platform or its features, limited information may be collected and stored solely for the purpose of confirming group eligibility and processing valid claims under the member's account.

If we become aware that personal information has been collected from an individual under 21 without proper authorization, we will take steps to delete such information promptly.

Loyalty Benefit Tracking

For members eligible for the Ride-or-Die Reward, Dead Serious securely stores membership duration and claim history data to verify eligibility. No personal health or cause-of-death data is used to determine benefit increases — eligibility is based solely on uninterrupted, claim-free membership duration.

Policy Updates

We may revise this Privacy Policy from time to time. When we do, we will update the "Effective Date" above and, if material changes occur, provide additional notice.

Contact Us

If you have any questions or concerns about this Privacy Policy, reach out to us anytime at:
support@deadserious.living

© DeadSerious 2025

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